When you have a new business, it is challenging to convince new customers to buy from you. It is even more complicated when you don’t have a track record to show your work. However, that doesn’t mean you will not grow. Every business, including the big ones, started somewhere. During startup, your main aim should be getting customers and keeping them rather than focusing on how to start making profits.

There are different ways of leveraging leads for your small business, including your website. However, you want to ensure that these leads convert into your customers. In that case, this excerpt will give you seven simple ways of ensuring your leads convert into customers to increase sales and build your customer portfolio. Check them out in the rest of the article.

1.Include a Strong CTA

Many small businesses fail to convert their leads because they don’t use the proper CTAs. The Call to Action you use is vital to your marketing. It will determine if the customer buys from you or chooses to go elsewhere. When you want your potential customers to sign up for newsletters or share your posts, you need a solid call to action to encourage them to sign up and share.

Furthermore, your content plays a vital role too. Your content can push the customer to take action when you spur their interests. Know the right words to use in your CTAs to get a positive interaction with the prospects. You can use CTAs for products on promotion.

2.Avoid Distractions

If your website is disorganized, it depicts a lousy picture of your small business. This way, it is difficult for prospects to trust your brand. Therefore, ensure you have only the essential elements to not discourage visitors from staying on your page.

A cluttered website makes it hard for users to maneuver, so they may bounce back and look for a better website. Therefore, ensure you have a well-designed website and include engaging content. Make sure you give your users the best experience and also you can get lead generation services for B2B companies for the best results. When designing your content, include CTAs, headings, reviews, and quality images.

3.Use Chatbots

Now that your business is in its early stage, it might mean you don’t have a team to answer your customers round the clock. However, ignoring your prospects for a long time may lose your credibility and trust. Therefore, the best way to ensure you handle their queries is by introducing chat tools or chatbots to answer your customers’ questions and clarify things for them.

You can also have an FAQs section to help your customers with the various questions they might have. When you can attend to your customers at any point of the day, the consumer may become your customer at the end of the day. Incorporating these features in your business increases your conversions by more than 10%.

4.Encourage Reviews and Testimonials

Today, 70% of people who transact with a business rely on the opinion of previous customers before choosing the business. It is difficult for users to trust websites that do not have reviews or testimonials. Therefore, reviews play a significant role in consumers’ buying decisions.

The best way to enhance your conversion rates is by encouraging your customers to leave reviews. These reviews are their opinions about the services or products they received from you. Therefore, they help you build credibility, which, in turn, improves the conversion rates. 

5.Keep the Forms Simple and Short

The lengthy and complicated process of filing a form on your website could be why customers abandon your page. This is a common way that businesses lose leads to other websites. Therefore, if prospects have to fill a form on your page before they take action, ensure it is precise and straight to the point.

Remove any unnecessary detail that consumers have to fill in. Removing the unnecessary things on the form promotes trust in your brand and removes hesitation. Therefore, it is easy for your leads to convert if your forms are simple and short. 

6.Evaluate Competition

When customers start with a new business, they are looking for something unique that they do not get elsewhere. Whether it is a service or a product, it is crucial to make sure you provide distinct aspects. You will need to study competition in the market by looking at your top competitors and their websites.

Conclusion 

These are effective ways of boosting your conversion rates for your small business. The crucial thing is enhancing the user experience and building credibility for your business. Therefore, use lead generation services to ensure you get valuable leads that are more likely to convert into customers. 

The post 6 Ways to Maximizing Conversion Rates for Startup appeared first on The Startup INC.

Organic traffic refers to those visiting your website as a result of unpaid search results. If you run an online store or you are doing online business, you know that increasing organic traffic to your website is one way of increasing your leads and sales. When you make your website more visible to search engines, you improve your sales strategy and revenue. In this post, we will be sharing the best SEO techniques.

Do you know how to increase your business’s organic traffic? How do you entice your target audience to organically land on your website home page? Here are some SEO tips you can apply to make this easy for you.

1) Create Content for a Target Keyword 

The first step to creating quality content to be published on your website is doing keyword research. Keyword research helps you find out what terms and phrases your target audience uses to search your brand and products on search engines. 

When you have the target keywords, you can create content that answers the questions most of your audiences are searching for online.

A keyword acts like a signpost to search engine web crawlers. When you create content with relevant keywords, you help web crawlers locate your website and list it on search results. You can use paid software for keyword research before you start creating content.

You should take the help of professionals to create the best content. Leading London SEO companies offer high-quality SEO marketing services to improve the relevance score of your website.

2) Use Headlines and Titles 

A title or headline is the first thing your target audience reads when visiting your website. Most users will decide whether to visit your website or not depending on the headline. Therefore you want to ensure you are using a catchy title and headline.

A title is the first line of a hyperlinked text that a search engine like Google will show on the organic search result page. When you come up with a headline or title, you should:

• Include the primary keyword on the title that you want your website to rank for
• Ensure the title is not more than 70 characters; any text beyond this limit is not displayed on Google search results.
• Use a number if possible
• Use catchy words that will make people curious and want to read your content

3) Write a Great Meta description to Drive Clicks 

If you want to drive clicks and organic traffic to your website, you should ensure all your content contains meta descriptions. A meta description is a succinct explanation of whatever is contained on a web page. The description will usually appear just below the page title, as seen on the search engine results page (SERP).

Meta descriptions help to drive clicks from users. Most users read the meta description to understand what the web page is talking about before they can proceed to click it. 

Therefore, you should write a compelling meta description with summarized information about what users are looking for.

You can use tools such as Screaming Frog to quickly identify issues with your title and description. You can find more free SEO tools on seotoolr.com 

4) Work on Website Speed 

It takes seconds for users to decide whether they should remain on your website or not. Therefore, when users click on your website, and it takes more than 5 seconds to load the result page, they are most likely to bounce off. Search engines like Google will also punish your website by ranking it low on organic search results if it loads slowly.

Search engines reward websites that focus more on user experience. Improving your website speed is one way of improving the user experience. To increase organic traffic to your website, you should optimize website speed.

You can start by changing your host, resizing images on your landing pages, and hosting video files with third-party platforms like YouTube.

Common SEO mistakes that you should avoid.

5) Make Your Post-Simple and Easy to Read

When you post on your website, you want to ensure your audience can read and understand your content and call to action (CTA). 

Format the content to relate to your readers, and don’t forget to optimize your website for readability. If you want to make your content easy to read:

• Write quality content with ideas, free of grammar and compelling to readers
• Use short paragraphs; at least for lines per paragraph
• Mix your sentences. For clarity, you should avoid lengthy, and wordy sentences.
• Use subheaders, bullets, and numbers where possible.
• Use a lot of white space. If possible, you can break up text with images, videos, and graphs.

Final Thoughts on Best SEO Techniques 

If you want to drive organic traffic to your website, you should apply the tips shared here. Optimize your website for organic search and user experience and watch it climb up the Google rankings.

The post 5 Best SEO Techniques To Bring More Organic Traffic appeared first on The Startup INC.

The pandemic that started in 2020 has largely affected many businesses worldwide. This is in terms of marketing, sales, and unforeseen costs. One of the main reasons is the challenge of meeting face to face to host events, market products and services, and boost sales.

But when you enter the automated webinar, you can find an affordable way to keep your business going and improve your sales. It can help you generate quality leads, engage with potential clients, and more. The possibilities are limitless, and it takes a lot easier than other marketing tactics.

Even if you’re just a start-up, automated webinars can help you achieve your goals. However, you need to make enough preparations to make it effective.

To learn how you can leverage automated webinar sessions, we’re here to share with you useful tips to consider.

Live vs. Automated Webinar

Before we proceed to the crucial factors when creating an automated webinar, let’s first discuss its difference from live webinars. Both live and automated webinars have the power to capture prospects and increase sales. They can be powerful strategies that will help you improve brand recognition. Plus, meet business success.

A live webinar is webinar content that is hosted in real-time using a webinar platform. You still need to create an attractive registration form to gather potential audiences. Plus, prepare equipment each time you will go live.

On the other hand, automated webinars will require the use of cameras, editing tools, and other things. In addition, you also need to make pre-webinar preparations, such as designing a webinar landing page. But their process is a lot easier than going live. Aside from that, you don’t have to be present each time you schedule your event.

How to Maximize the Benefits of Using Webinar Automation

If you want to level up the effect of using automated content, here are the things to keep in mind before hosting your next automated webinar sessions.

1. Prepare a Fantastic Content

Remember, you will repurpose the content you will create. People who are not aware of your brand, including your target clients, will see it. So, make sure that you create a great impression that will make them remember you and be interested in your business. Leave a good brand reputation and encourage them to try your offer. You’ll need evergreen webinars that are always relevant regardless of the time.

Since automated webinars are not the same as live online events, you need to create more urgency for your content. You can do that by offering limited-time discounts. However, do not make your content too focused on sales, as that can make some lose interest and quit.

2. Create a Beautiful Landing Page

The first thing that people will take a look at when they click on your webinar link is the registration page. It’s the one that will encourage them to become potential webinar attendees. For this reason, you need to make an effort to design the page carefully and make it attractive enough. Don’t make it too simple and unappealing. However, also don’t overdo the design.

3. Promote Your Automated Event

No matter how interesting your prepared content is, it will not help you achieve your objectives if your target clients are unaware of your future event. So, don’t skip the part where you’ll promote your upcoming webinar. You can take advantage of your social media accounts like Facebook, Youtube, Instagram, etc.

Post videos and graphics that are visually attractive and meaningful. We recommend pinning your posts, so it stays on the top when your followers visit your page or account. You can also work with influencers for a shout-out, use online ads, and host contests.

4. Use the Best Automated Webinar Software

A successful automated webinar won’t be possible without the best-automated webinar software. Therefore, only rely on the tool that will not restrict your webinar strategies but will help you leverage the webinar automation even more. Choose one that will let you have the number of audiences you expect, create automated chat messages, use a webinar stats dashboard, and other essential webinar software features.

5. Follow-Up

Not every webinar attendee immediately converts after attending the event. Some of them are still hesitating and need a little more push. So, to maximize the possibility of getting more sales, we suggest you follow up on your potential customers through email marketing. You can send it as soon as your webinar ends. Then after a few days, you can send another email to those who haven’t converted into customers yet.

In Conclusion

The advanced technology we have has allowed entrepreneurs and marketers to keep their brands exposed despite the tough effects of the pandemic. It’s given them a cost-effective way to reach out to their target market and keep up with their marketing strategies. But to maximize the full advantages of using webinar automation, don’t forget about the tips we shared with you today. Consider them before hosting your next automated events.

The post 5 Tips to Leverage Your Automated Webinar Sessions appeared first on The Startup INC.

Twitter is a social network that does not only help you to get in contact with your existing followers but also to increase the number of customers and clients for your business. 

It is an effective way to reach a large number of people and communicate with them. However, Twitter has become a very competitive place. 

In order to stand out, you need to have a wide following. One way of achieving this is to buy twitter followers from trusted vendors. 

With a huge following, it is easy for you to engage other users, create new connections and generate leads for your business. 

Here are benefits of buying twitter followers

Increase Your Credibility

Having numerous followers on Twitter will allow other users to see that many people trust you and follow your account. 

This means that they will be interested in checking out what you have got to say. 

This can help you establish authority in your niche or industry by allowing more people to find out about your business through word-of-mouth.

Improve Your Search Engine Rankings

Google looks at different signals when ranking websites on search engine result pages (SERPs). 

Social media platforms like Twitter play a big role in how search engines rank websites. 

Also Read: Search Engine Tools and Tips to Rank Your Content

Increase your popularity

It is a known fact that people tend to have a better impression about products, services, or websites which have a lot of followers or fans. 

Having many followers will give people the idea that your profile is worth checking out and that your content is interesting enough for them to follow. 

In addition, if many people are following your account, it would seem like you are an expert in the niche or industry in which your business belongs. 

This could help increase the trust and confidence that other users have towards your website or business.

Bottom Line

Buying twitter followers is only a good idea if you are able to get active followers, who are just as passionate about your content as you and your brand are. 

Adding them to your follower list should be like a domino effect, which increases the popularity of the lists those new followers belong in. 

No longer will people see a massive number of followers attached to celebrities or social media “influencers”, but instead, they will grow accustomed to seeing thousands of followers added by smaller influencers and everyday users. 

Before long, no one will be looking at the number of followers on anyone’s Twitter profile -they’ll be asking instead: how many “loyal” followers have you gained connected with your message?

Also Read: How Relationship Building Can Grow Your Business

The post Why You Should Buy Twitter followers ? appeared first on The Startup INC.

Are you frustrated with your lack of progress when it comes to getting the best results as far as search engine optimization? Never fear. We are here to help you with some  search engine optimization tips and even a tool or two. 

Center Your Content Around Your Keyword Research

You want to give people a reason to come to your site. Do research in your particular area and see what people tend to search for in your area. Then write around the keywords that you find. 

Note: This does not mean to stuff it like a Thanksgiving turkey with those keywords. The algorithm will actually penalize you if you do it. Be aware of what people are looking for in your particular niche. 

Also Read: Why Video Marketing Is Important For A Startup Business

Be Very Conscious of Your Titles and Headings

This is an area that you should not consider a throwaway. Tie in everything and it can have a big help on your rankings. Especially if you can do a self-contained answer under a particular heading that google might feature in a “snippet.” 

But don’t answer it in such a way that it is open and shut. That might deter people from clicking on your site since they found what they were looking for. Leave it open-ended by indicating that there are more in-depth things inside. 

Make Sure That You Write Good Meta Descriptions

Ignore this one at your own peril. It might feel easy to just have a quick description for a photo, like “Man.” That does not help the algorithm and it can keep people away from your site. 

Be more specific in your description of photos. It is very helpful for people who might have trouble seeing. It could also help the algorithm find your site. 

Also Read: How Digital Marketing Influenced by Social Media Trends

As far as tools go, you need to see which one fits you – things like Exploding Topics, Bulk Google Rank Checker, and CanIRank, just to name a few. Explore those and what they offer before deciding to use them.  A little bit of research can go a long way. 

There are a lot of things that you can do to bring your search engine optimization up to speed and there are also a lot of tools out there that tout themselves as being able to increase your searchability. Do the above and you will be helping yourself get a leg up in the rankings and on the way to success in the search engine field. 

The post Search Engine Tools and Tips appeared first on The Startup INC.

Long story cut short, video is not a new concept in the market. It has been revolving around all kinds of businesses for decades. After all, a video introduces a product or service to the world like no other marketing strategy. Today, it has become imperative for the success of any marketing campaign out there. Seldom will you come across a business that doesn’t use video marketing? Even more so when a startup is concerned. Since they have small budgets, gaining a large audience in a single go is one of their major goals. In this feature, we will discuss the top reasons why video marketing is essential for a startup business. Continue reading till the end:

Consumer Preference

You will be surprised to know that within 30 days, producers can easily upload more evident content that was produced in the last 3 decades. Now that around 500 million people watch videos on Facebook every day, it is crucial for makers to come up with something intriguing for the audience. It is no secret that videos have become a popular content form for the audience. However, the type of video will have an impact on the consumer’s mind. Once prepared, using a video editor to curate them will provide a stunning visual to the customers.

Increased Brand Awareness

The startup videos and tutorials can be helpful in improving the customer’s understanding of your product or service. Secondly, when video testimonials are added on the web, they can quickly grab the customer’s attention and cement a strong reputation of your brand in the customer’s minds. According to recent research, 65% of the consumers will remember the visuals of your videos even 3 days after they watched them. Therefore, if you continue to provide them with interesting visuals, they will most likely shop for you.

Video Marketing is Inexpensive

Contrary to the popular belief, video marketing is highly inexpensive. Bear in mind, online videos are viewed across the globe due to the massive evolution of technology.  Now that everyone has a smartphone in their hands, they have access to every part of the video content. Moreover, video marketing is highly convincing as compared to a salesperson visiting somebody’s door. As compared to conventional marketing techniques such as radio, pamphlets, TV advertisements, and a lot more.

Competitive Advantage

Simply put, the majority of businesses out there are reliant on video marketing. Around 87% of marketers will use video in their marketing campaigns. Secondly, since video marketing is not only limited to customers, a startup can highly benefit from them. Regardless of the business type, chances are that competitors are already using what you have to show. Startups must acknowledge the benefits of video marketing if they want to thrive in the long run.

Better SEO

Not to forget, Google’s algorithm is taking many changes on a daily basis. If a user spends a lot of time on your website, the search engine rankings will improve. Secondly, the better the SEO, the more beneficial it will be for the business to expand its horizons.

The post Why Video Marketing Is Important For A Startup Business appeared first on The Startup INC.

One of the essential growth drivers for any field service business today is IoT(Internet of things) technology. Companies that have integrated their field service management software with IoT applications have witnessed improved productivity, increased profitability, and enhanced customer experience.

Before the advent of IoT, field service technicians had to struggle with unidentified malfunctions, misidentified specs, and delays from inaccurate diagnoses. But today, IoT has changed field management system and redefined them for the better.

Field Service Management and IoT integrate seamlessly to link field service operations and customer engagement. Your time-consuming field service activities such as scheduling maintenance or locating vehicles are done in real-time with IoT integrated devices. Remote diagnosis and predictive maintenance, which were thought to be the technology of the future, are here, and companies are using them to gain a competitive advantage in the marketplace.

If you haven’t embraced IoT for whatever reasons(expense or security concerns), in this article, we give you enough reasons why you should be using IoT to drive significant efficiencies across your field service operations.  

7 Ways IoT Helps Field Service Management Businesses

The following are the reasons why IoT is becoming increasingly popular for field service organizations: 

1. Training Through VR and AR  

AR (Augmented reality) and VR (Virtual Reality) have incredible uses in field service management applications. VR can be used for training technicians and professionals for whom field training is not practical, safe, and convenient. This helps untrained workers get enough time to learn the job in a safe and controlled environment.

Future advancements in technology will enable AR and VR to accurately simulate the conditions of the field environments to prepare untrained technicians for job complexities without having to put them on the field and expose them to possible danger. 

2. Proactive Approach to Repair and Maintenance 

The field service industry usually employs the break-fix approach. The repair services are offered only when the client reports the damage. In a way, repair services are reactive in nature. But IoT can change this. IoT sensors enable machines to report their status autonomously, allowing technicians to predict upcoming maintenance requirements – transforming a reactive repair service approach to a proactive one.  

3. Real-Time Data Monitoring and Diagnostics 

IoT devices collect real-time data and help companies get a more accurate picture of equipment conditions. This data is reviewed and then used to inform technicians about when and which services to deploy. This rules out monthly routine maintenance work as tasks are assigned to the technicians based on the accurate diagnostics received from IoT hardware sensors.

4. Zero-Stock Inventory 

In the field service industry, it can be difficult to keep track of inventory. But now, thanks to IoT systems, it’s easy to maintain a zero-stock inventory. IoT connected devices and applications automate your inventory list and maintain it so that you never have the problem of surplus stock parts in your warehouse.

5. Easy Diagnosis of Malfunctions  

Identifying and addressing equipment malfunctions and failures have always been imperative for field service management organizations. IoT identifies malfunctions without any human intervention. However, the repair function has to be done manually.

6. Improved Efficiencies 

IoT technology sends real-time, automated data alerts to teams of field service technicians that help them improve their efficiencies. The IoT monitoring technology highlights the scope and urgency of the issue and helps the field technicians work smarter and safer.

Summing Up 

IoT technology is here to stay. So, you must adopt IoT technology to stay relevant in your business. But make sure you and your teams understand the benefits of IoT and the importance of making the switch from manual business operations to more data-driven, automated, remote operations. 

The post 6 Ways IoT Is Transforming Field Service Businesses appeared first on The Startup INC.

Social platforms have evolved into the major medium of marketing due to consistently rising user base. Today, the total number of social media users globally is accounting for whooping 3.80 billion, which is only expected to rise further.

One of the intrinsic characteristics of social platforms is that they keep molding and updating themselves according to prevailing trends.

Therefore, this characteristic has made people stay glued with social applications. Moreover, there are a handful of social media platforms available today with a consistent user base. 65% of Millennials and Generation Z have opined that social platforms play a huge role in their purchasing decisions.

Social media marketing has a considerable impact on all other digital marketing branches and has garnered an inevitable place. Let us have a glimpse of the latest digital marketing trends and the way social platforms have adapted to it.

Social Platforms Determines The Fate Of Your Business:

A recent survey by AdWeek has noted that 67% of people are going through the social media page of a brand before purchasing its products. The same goes for start-up and medium scale businesses. So, the way you present yourself on social platforms will play a pivotal role in building your brand’s image.

Hence, be very cautious about the posts you upload to your social media handles. Today, the social platform has turned into more of an e-commerce search engine application. People get to know about new arrival, mostly through social applications.

Facebook for Business and Instagram Shops are sections that are completely dedicated to commercial purposes. Facebook is rolling out new features on these sections for the comfort of the sellers.

The sellers can highlight the cost, including a short description of the product. In addition, the launch of carousel ads(multiple videos or images in a single ad) on Facebook and Instagram offers a better shopping experience to the customers.

Hence, people will be delivered with complete detail about the product they are viewing so that they don’t have to approach anyone to know further about it.

It is predicted that by 2023, globally renowned brands will have 70% of their total sales through social media channels. So, the majority of brands will discard other digital marketing channels and will have their complete focus on social platforms.

Enhance Your Personalisation Marketing Through Social Platforms:

In 2020 and the coming years, the brands that give importance to personalization marketing only will be able to generate profit and sustain in the business. Because in this internet era, people receive information from all corners of the world instantly.

So, they get easily enriched about the product they are looking to buy. Hence, they want the product to be crafted according to their wish.

People generally pour out their thoughts and opinions on social platforms. They share their thoughts about the movies they watched, the pros and cons of the products they purchased on the social platforms.

So, you can easily know about the expectations of your target audience through social platforms. For instance, just check the comment section of any of the posts on your competitor’s social media page.

You will come across negative and positive comments from the customers. It will give you a better understanding of the expectations of the customers.

It will help you to craft your social media posts accordingly and roll-it out in the feed of your prospects. Following such a measure will help you to achieve a higher conversion rate at ease.

Social Messaging Platforms ‘The Dynamic Conversational Tool’:

In recent times, brands are looking forward to having a conversational approach towards the audience. The reason behind this motive is that they could understand their customers much better by interacting with them.

A stranger you met at your college or workplace turns into your best friend or a life companion only through constant interaction. So, brands and businesses are utilizing social messaging platforms as a medium to converse with the people.

Facebook Messenger and WeChat have 1,300 million monthly active users and 1,203 million monthly active users, respectively. In general, people spend an average of 15 minutes on these messaging platforms every day.

A recent survey suggested that 10 billion messages are sent between Business on Facebook and people every month. People also feel comfortable sharing their thoughts with service providers through these messaging platforms.

• How Social Messaging Platforms Helps In Turning A Prospect Into A Customer?

Let us consider a person who landed at your website has left without taking any action after viewing the pricing page. So, most probably, the reason behind not taking any action is that the product’s price could be beyond his budget.

Hence, you can approach him through the messaging application by sending a customized advertisement. He could be more open to you about his thoughts on your service and his expectations due to the privacy that is available on the messaging platforms.

Since the chat is directly between the customer and the seller with no third-party knowing about it, people don’t hesitate to speak their minds out on these messaging platforms.

• The Arrival Of Chatbots:

Chatbots are gradually gaining importance in customer service due to their conversational nature. Nowadays, people approach their service providers mostly through social platforms rather than going with telephonic conversation or dropping an email.

Chatbots are capable of providing instant replies to customer queries. They are capable of solving 55% of basic customer queries. Renowned brands like H&M and Domino’s have their own Facebook Messenger Chatbots to answer customer queries and offer relevant suggestions.

These chatbots converse more like a human by shooting questions like, ‘Just try out our new arrival, It seems to be matching your interests,’ ‘Your order is on the way. Kindly bear with us for a few minutes’.

The human touch of these chatbots in their interactions is being utilized by brands for effective conversation.

Thus, when brands are focused on conversational marketing, social platforms lay a pathway to carry it out effectively.

The Rise Of Ephemeral Content:

In today’s fast-paced world, people want everything to be accomplished as early as possible, more like preparing instant noodles. Because they value time as much as they value money. The same applies to marketing.

If you describe your product in an article format with around 500-1000 words, people are less likely to give it read as it consumes their considerable time. But, things are different with ephemeral videos.

These videos, which last less than a minute, have grabbed people’s attention due to its minimum duration. Snapchat stories, Instagram, and Facebook stories are the perfect examples of ephemeral videos.

Marketers have opined that Instagram stories have 4x higher engagement than standard posts. The way a brand leverages the stories section will play a massive role in taking its business to the next level in the coming years. However, the challenge in front of the marketers is that they must convey the message in an intriguing manner within that short duration.

A recent survey suggested that 68% of people came to about a new product only through short videos, whereas text-based articles and blogs conquer only 15%. So, brands are looking to make use of this ephemeral video feature in multiple ways, such as enhancing the brand reach and making people aware of the launch of new products.

The Way Social Media Marketing Gained The Trust Of People:

The success of a product solely depends on the level of trust it can garner from the people. A prospect will turn into a customer only if he believes that buying the product will benefit him. The purpose of every promotion across any channel is to build trust among the viewers about the product. Social platforms also possess the characteristics that facilitate building trust for your brand. The most prominent ones among them are,

• Influencer Marketing
• User-Generated Content

How Are Influencers Playing A Huge Role In Social Media Marketing?

Today, everyone, from a start-up to a renowned global brand, follows a common marketing tactic on social platforms known as ‘influencer marketing’. The majority of top brands and mid-level businesses have collaborated with an influencer to promote their products on social platforms. It is predicted that influencer marketing will turn into a $7 billion industry by 2021.

The reason behind the growing importance for influencers is that they have gained the trust of people effortlessly, which brands are trying to build and sustain over many years. These influencers have gained an excellent reputation for them among the people by delivering engaging content. Moreover, they always stay connected with their audience by going live and interacting consistently. So, brands are looking to leverage influencers as a medium to convince people to buy their products.

The Rise Of User-Generated Content:

User-Generated Content is the digital version of word-of-mouth marketing. Word-of-mouth marketing is always lauded as the most powerful means of marketing due to its ability to convince people easily. Social platforms have a vast space for user-generated content. Brands are encouraging people to post product reviews on their social media handles. Moreover, people also feel privileged to post their thoughts about the products they have purchased in their social media handles. Such posts will enhance brand awareness and turn into the testimony of the quality service provided by the brand.

Today, millions of people from various parts of the world are present on social platforms and surf them every day. The factors mentioned above ease the process of gaining their trust for brands and businesses.

How Social Platforms Impacts On Other Branches Of Digital Marketing?

Social platforms have a considerable impact on other branches of digital marketing. Its vast user base could be regarded as one of the reasons behind it. Let us have a glimpse at how social platforms influence its counterparts of digital marketing.

• Email Marketing:

Email marketing is still considered as an efficient marketing channel. It helps brands to get in touch with a prospect personally and to build a bond with him. In today’s scenario, social platforms act as a lead generation tool as it eases the process of spotting the prospects.

Just have a look at the Facebook or Instagram page of any brand or even a small-town company. People carry out various activities in these pages, such as reviewing the company, posting their opinions, and shooting out their queries.

Through this, you can have a better understanding of a prospect that will help you create a more relevant post and reach him through the mail. Thus, social platforms act as the backbone for email marketing.

• SEO:

Social platforms can be used in improving the SEO ranking of a website. For instance, Facebook and Twitter, the major social platforms with a consistent user base, are known for their ‘readable’ users. Sharing blogs on your Facebook and Twitter pages with backlinks to your website will drive more traffic to your website. Thus, such measures will assure quality traffic to your website alongside increasing improving the SEO ranking of your site.

Final Thoughts

Social platforms have the capability to bend down and transform according to the prevailing trends in marketing. Moreover, social platforms also open doors to new ways to reach the audience. Recent surveys suggest that global brands will have 75% of their sales through social platforms by 2023. Hence, social platforms have garnered an undisputed place in digital marketing, thus introducing new trends and adapting to the prevailing trends.

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Digital Marketing has evolved a lot since the rise of eCommerce. B2C (Business to Consumer) and B2B (Business to Business) retailers are always looking to promote their products and services. Placing Ads on various platforms and websites is an effective way to promote business on the web.

There are certain pricing models for advertisements on the internet. CPC is one of these pricing models. This is one of the advertising metrics used to figure out the amount to be paid for a digital marketing campaign. The full form of CPC is Cost Per Click.

CPC, in terms of digital marketing, means the amount paid every time a user clicks on an ad. It is mostly determined by advertisers. The price usually depends on what is being advertised. CPC is probably the most used pricing model in digital marketing.

CPC rates also vary for different countries and businesses. The businesses with the highest CPC rates include Law, Automobile, Health, and Real Estate. Google AdSense uses this metric for advertisement campaigns.

In this article we will discuss the working of Google AdSense, some important tips to increase Google AdSense CPC and methods to calculate CPC. All of the above-mentioned topics are discussed below:

Working of Google AdSense

AdSense id Pay Per Click (PPC) advertisement program ran by Google. A publisher or blogger will be paid if any visitor on his website clicks the ad shown on the website. The earning as a result of a click is called cost per click or CPC. As stated earlier, CPC may vary accordingly with different advisors.

Advertisers use Google AdWords to place their ads for advertisement. Google AdSense posts this ad on various publisher websites. The ads to be placed on a website decide the earning of website owners.

If your website shows an ad which doesn’t pay much to Google AdSense, it is obvious that blogger or website owners would earn less.

Getting high payments through Google AdSense CPC is possible if Google places high CPC ads on a website. Google observes a website thoroughly before placing any ads through AdSense on the website.

Google checks the quality of content, content relevancy, the value of page (also Includes Page authority and Domain authority), and high CPC keywords.

There are some methods to get high payment through Google AdSense which will be discussed in the next section of this article.

Tips to increase Google AdSense CPC

These tips are really important for those who are looking to monetize their content on a blog or a website with the help of Google AdSense. These tips are discussed in details below:

Create Quality Content with Focused Niche

If you are looking to earn plenty of money through your blog site with the help of Google AdSense then you have to create quality content.

The quality of content is what gives your website a good Domain Authority (DA) or Page Authority (PA). If your content is capable of gathering visitors to your website then AdSense would definitely reward you with higher CPC ads.

In addition to quality content, a focused niche is also necessary. If your website contains multiple pages with content about various topics then it would confuse the Google AdSense regarding the category of ads.

This would ultimately result in irrelevant ads which would decrease your website’s overall earning through Google AdSense.

After all, everything is dependent upon the quality of content and niche on the website, don’t try to cover various niches in order to earn some extra bucks.

It would be harmful to your overall earning. Quality content and focused niche would get you high CPC for high priced advertisements.

Make Proper Use of Ad Blocks

It’s very simple. Google AdSense allows you to use 3 ad blocks on a page of the website. Try to use these ad blocks in a bigger size. The bigger size of ad blocks increases the chances of click and bigger ad space as well. Doing this would help you in earning a good amount of money.

Remember, don’t try to stuff your page with ads if your content is really short. You should also place the ad blocks on your site tactically to get better attention from visitors.

If you have a long article than you should make use of all the 3 ad blocks you are allowed for. If you have a short article then you should use 2 ad blocks or even 1 block to balance the page.

Targeted Country

One of the most critical factors which could help in increasing CPC is the geographical location or country you are targeting through your content. Some high CPC rate countries are USA, Canada, and European countries.

Always try to write your content for audiences with English speaking countries. For example, if a visitor from the USA clicks on the ad posted on your website then you can get up to 3$ for that click. So always keep in mind about the country you are targeting while tailoring your blog.

Calculation of CPC

CPC is calculated through a formula defined by digital marketers. The simple formula to calculate CPC is given below:
CPC= (Total cost to an advertiser / total number of clicks)

So, CPC is simply calculated by dividing the total amount paid by the advertiser with a total number of clicks on the ad. If you don’t have much time to calculate this than you can get the calculations done with the help of a CPC calculator.

There are plenty of free CPC calculators available online. An efficient CPC calculator to calculate CPC is available on the Prepostseo website. You can use this calculator by accessing the link https://www.Prepostseo.com/calc/cpc-calculator through the web. This calculator can calculate the total amount of advertisement, number of clicks, and CPC.

All you have to do is to input the known values and it will calculate the unknown one. The Prepostseo CPC calculator also calculates other factors in addition to CPC.

You can calculate CPC if you know the total advertisement amount and number of clicks. Similarly, you can also calculate the Total advertisement amount if CPC and the number of clicks are known. This is how you can easily calculate CPC and relevant figures.

Conclusion

CPC is one of the digital advertisement metrics. It is also the most used pricing for digital advertisement. Google AdSense also uses this pricing model. You can increase the CPC for your website by following some simple tips. Calculation of CPC can be done with the help of any CPC calculator available online.

Quality content and focused niche are the keys to high CPC rates. Good luck!

Must Read: 12 Most Annoying Startup SEO Mistakes

The post Learn CPC: Definition, Google AdSense, and Calculation appeared first on The Startup INC.

Here is an overview of common startup SEO mistakes, which can ruin your organic traffic and bring down your whole business.

To be honest, I did almost all of them.

That’s why, I want to share my experience for you to avoid these traps, and save time and money.

Overall, SEO for startups can be super challenging and complicated these days. SEO has become slow and incredibly competitive. It might take your startup months and even years to start ranking for some competitive keyword in your niche.

Therefore, it is even more daunting when you spend so much time, money and effort and turns our it was wasted because of some stupid SEO mistake.

For the start, let’s focus on content – a.k.a. the “king of SEO”.

1. Stealing content

One of the common newbie mistakes is just to get content from other sites and publish on yours.

Not only it is plagiarism with all the consequences. Obviously, this content just won’t rank in Google.

Will your site be penalized though? It depends – if you have hundreds, thousands of pages of stolen, non-original content – it well might be.

There are plenty of free plagiarism checkers online, which can help you with that task.

2. Spun content

A lot of “SEO specialists” instead of blatantly stealing content, just take it and put it in all kinds of spinner software – for example, SpinRewriter. With this tool, you can get hundreds of almost unique content samples just from one copy.

This is how it works. For example, phrase: I like SEO might be I {like|love|adore} {SEO|Search Engine Optimization|Online Marketing|Search Marketing} – > more than 10 versions are generated.

But, as you can see quality suffers a lot.

To be short, spun content doesn’t work anymore, SEO is all about high quality these days.

3. Cheap content

It is super fine to outsource your content.

Actually, it is the way to go, when you are scaling your content marketing machine. But, one of the biggest SEO mistakes is ordering 1500 word articles for $5 on Fiverr and hope that they will be of good quality. They won’t.

Content, combined with an effective SEO strategy, has an effective ROI. But, only high quality content.

If you are outsourcing, prepare to pay at least from $50-100 (lower range) to $200-400 (more complex, technical content) for 1000 words.

One great, long form article will bring much more value SEO wise, than 10 poor quality articles.

By spending money on low-quality content – you are just throwing money out of the window. Avoid this SEO mistake, which is so common among many startups.

4. No startup blog

One of the most common startup SEO mistakes is avoiding blogging at all.

“We just have our product pages and that is enough”. Well, these days, it is not enough. It is super hard to get high intent, competitive traffic straight into your product pages, where people will just click “book a demo”.

It doesn’t work like that anymore… With SEO and organic traffic, more realistic scenario – e.g. for enterprise startups will look like this:

1. Your startup blog ranks for niche, long-tail keywords.
2. You collect top of the funnel leads with ebook or another lead magnet on the blog.
3. Then nurture these leads with emails, other ebooks, webinars and push them to purchase, trial or demo.

So, for this kind of funnel having a startup blog is vital.

5. Blogging with no interest

Many startups have blog, but it is of super bad quality. They just run it to “check the mark”.
Unsurprisingly, it won’t work out this way.

If you are a personal blogger or even SEO specialist for some big enterprise, you should only create content, if you have some spark of interest. Or even better, when you really enjoy or love your niche.

People immediately feel, when your content is just water, without any value.

If you love your topic or niche, you will be able to go into details, deep research and nuances. This is what matters in the end – it demonstrates quality both to Google search bots and of course website visitors.

In my own experience, I tried to start sites in “profitable” niches, in which I wasn’t that interested – and in the long term all these sites just didn’t work out.

6. Blog on a separate domain or subdomain

Many startups keep their main product website on one domain: awesome.site, but host blog on another domain – awesomeblog.site (a disaster for SEO) or subdomain – blog.awesome.site (better for SEO, but still not perfect).

Remember, ideally you should keep your blog in a subfolder: awesome.site/blog
I did it on one of my projects and it boosted a number of ranking keywords in two times.

7. No keyword research

Another common SEO mistake is just publishing content, without any look at what people are actually searching for.

This approach sometimes is also called “put some sh** on the wall and hope it sticks”.

Well, in theory, you can guess, what people are interested in and what they are searching for.

But, why would you guess, if there are already many keyword research tools, which show you exact keyword data?

In the beginning, you should aim only for long-tail, low volume keywords – in the range 50-300 monthly volume searches. When your domain authority grows – start targeting

8. Not doing link building

This is one of the most common SEO mistakes ever.

Very often, link building is considered as spam or some blackout technique.
Even more often, bloggers just don’t understand the value of backlinks and why do you need them.

To be clear, it is ok to start your blog with just publishing a lot of content, targeted at specific keywords. This strategy may work and you may get even more traffic than expected.

But, if you want to significantly speed up the process or start getting tangible organic traffic and growth – link building is the only way to go.

I know, link building is probably the toughest and most confusing SEO process.
If you go the Fiverr route and buy 1000 backlinks for $5 – it will definitely damage your site.

But, if you engage in the community, provide high-quality guest posts, participate in local forums, establish relationships with influencers – these backlinks will massively boost your site.

9. No amplification

If you have a young website, with super weak domain authority, you should follow this simple rule: “Spend 20% of your time on creating content and 80% on amplifying it”.

When your startup is small you should put A LOT of effort into outreach and amplification.

Some common ways to amplify your content:

1. Post in social media groups
2. Engage in your niche forums
3. Answer questions on Quora
4. Participate in subreddits
5. Add valuable comments on popular blogs

10. Choosing SEO as a first channel to grow a startup

Let’s be fair.

SEO has become super competitive and therefore slow. It might take months and years to get some tangible traffic. Most of the startups don’t have that time.

Therefore, if you are a young startup and you need to acquire new customers every day ASAP – SEO might not be the best choice.

I would say, in the majority of cases SEO is an incredible 2nd marketing channel for startups.

To quickly test things and get traction, ads or viral referrals might work better. After you are a bit more established – push SEO. Usually, it may be around series A investment round – when your company has more time and predictability.

11. Completely outsourcing SEO to an agency

A lot of startups just tend to completely outsource SEO campaigns to some fancy agencies.

Well, in reality, it doesn’t work that well.

First, these agencies charge a lot, second, if you are not tech-savvy, they will charge a lot for SEO fluff (e.g. countless audits), which doesn’t provide a lot of value without execution; third – in fact, you know your product, niche and customers much better than any agency and you are able to much better explain your solution to the world.

What might work with agencies, is outsourcing some tasks – e.g. outreach, link building, parts of the content and so on.

But, you should definitely understand what is going on with your SEO campaign, to not throw money out of the window.

12. Expecting SEO to grow in one month or week

SEO is a long term game.

Especially, these days, when the competition is just enormous and a majority of niches are filled with good quality content.

So, prepare for the SEO marathon, not sprint.

First tangible SEO results (traffic, ranking keywords, conversions, orders, etc) might come after 6-8 months of hard work.

To sum it up

So, there you have it – some of the most common SEO mistakes, which personally I had experience with.

Hope, you can avoid them and save a lot of time and money.

Good luck!

Andrew Guh – SEO specialist, helping to grow startups & creators. Check out his blog – Online Hikes and an inspirational site for entrepreneurs – Museuly.

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