{"id":2264,"date":"2020-05-01T21:06:40","date_gmt":"2020-05-01T21:06:40","guid":{"rendered":"https:\/\/www.thestartupinc.com\/?post_type=blog&p=2264"},"modified":"2020-05-01T21:12:20","modified_gmt":"2020-05-01T21:12:20","slug":"how-to-choose-the-right-business-model-for-your-startup","status":"publish","type":"blog","link":"https:\/\/www.thestartupinc.com\/blog\/business-model-startup\/","title":{"rendered":"How to Choose the Right Business Model for Your Startup?"},"content":{"rendered":"
A startup is a company<\/a> or project which is started by an entrepreneur to develop and validate a scalable business model effectively. Entrepreneurship is a broader term<\/a> that covers all the new businesses that are looking to grow abundant beyond the solo founder.<\/p>\n In initial days startups had to face high uncertainty and have a high failure rate, but at the same time, a tiny proportion of them become successful and influential.<\/p>\n Some startups grow so much that after some time, they become unicorns, i.e., privately held companies valued nearly about US$ 1 billion.<\/p>\n The main focus of many technical startups<\/a> was have been on building an innovative product. Still, in the meanwhile, they forget that an elegant solution doesn’t always automatically translate into a successful business.<\/p>\n A classic business model with the right price, messaging, and delivery channel to the right target customers to keep the dream alive and to grow is also a necessity of successful business.<\/p>\n The definition of the right business model requires the same amount of diligence as required for designing the right product. Just the approach and skills which are required are different; for this reason, investors regarded that the two co-founders are far better than one.<\/p>\n One will focus on defining and building a suitable business model and other focus on the solution of technical issues.<\/p>\n These two jobs should be done in parallel. This approach of dual leadership is quite beneficial to avoid the frustration, for example, in a startup a few years ago where beta customers loved the software solution as an unpaid prototype.<\/p>\n Still, they can’t be able to sell even one in the first few months at a price which looked reasonable for all workers and customer segment. In the terminology of the business community, all this is known as proving the business model.<\/p>\n Validating a business opportunity is its first step (a large customer segment of customers is willing to pay to solve the real problem).<\/p>\n In the same fashion as your proof of concept or prototype helps you in validating your technical solution.<\/p>\n Given below are the seven steps that one should be kept in mind while choosing the business model for your business.<\/p>\n Customers often complain that the present approaches are not integrated and innovative, but the old solutions may be familiar and locked in. Costs should be estimated along with a 50% gross margin, as a lower bound on a price.<\/p>\n Such products, which are expensive as compared to market standards, won’t survive for a more extended period, and at the same time, too low prices will leave you exposed. So for survival in the market, you have to compete for the trend of cost and also take care of market demographics.<\/p>\n Once you have an alpha version or prototype of your product, expose it to the real customers to the response. If you get the same delight and excitement in response that you are feeling, then it means that your product is up to the mark, and you have done your job superbly.<\/p>\n Always welcome any suggestions on how you can make it better and presentable. Even the best of the best business model becomes useless and can’t save your business from becoming bankrupt if your product doesn’t work or relive the pain.<\/p>\n This the right time when it is quite suitable to pitch the whole business model to a bunch of customers or specially chosen focus groups.<\/p>\n This not be the pitch of the product, but it also has all the elements such as marketing strategies for your startup<\/a>, pricing model, maintenance, and distribution. It is another chance for you to make the pivots for negligible cost.<\/p>\n It is handy to have outside people with expertise in your business domain as a small advisory board because they provide you the honest feedback which you require and also the connections to set up the distribution and sales channels<\/a>.<\/p>\n Taking opinions from the potential investors for their views can also give you better ideas even if you are bootstrapping this effort.<\/p>\n Better traction based on limited rollout is good for the validation of a business model. It gives you the luxury to analyze the costs, quality of the product, pricing in a single city, or few shops with minimal jeopardy and the maximum speed for corrections and recovery. You should save your viral campaign and significant inventory buildup for later stages.<\/p>\n Pay a great deal of attention to the first few customers and demand for publishable testimonials and word of mouth support in return. If you aren’t able to win their support even with your potential, then take it as a red flag that the business will not get scaled at a level at the rate at which you have imagined.<\/p>\n Positive feedback, visibility, and credibility form the different organizations are suitable for the final validation of your business model and product model as well, in the context of big competitors.<\/p>\nWhat Are the Essential Things to Look at While Choosing a Business Model?<\/h2>\n
Scale the Value of Your Solution in the Segment to Be Targeted<\/h3>\n
Make Sure That Your Product or Services Which You Provide Will Solve the Problems of the Customer<\/h3>\n
Testify Your Support Strategy and Channel<\/h3>\n
Consult with Industry-related Experts and Investors<\/h3>\n
Planning and Execution of a Pilot and Local Rollout<\/h3>\n
The Focus Should Be on the Collection of Customer References<\/h3>\n
Your Target Should Be National-level Trade Shows and Industry Association Groups<\/h3>\n