Digital Marketing Canvas
About Digital Marketing Canvas
I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my personal use in developing digital strategies.
I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar.
However, the content and outcome are different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators. There was a need for one common language when talking about building a digital marketing strategy.
What problems does Digital Marketing Canvas solve?
When a CEO decides to build a new digital strategy for the company, what does he do? He gathers the
directors all together around the table: IT, Marketing, Legal, Finances, Operations, etc. Then, every one of them try to communicate with each other. It often ends up in a big cacophony where everyone speaks their own language. Each person living on his own island, it’s really difficult to find a common path, a clear process to come up with a concrete plan.
For whom your Product/ Service is for?
- Marketers
- Consultants
- Entrepreneurs
About The Founders
Jeremy Corman is a partner of Café Numérique, casual tech conferences “between the Bar & the Conference”. Jeremy is helping businesses in their digital transformation and digital strategies. He works on making new technologies and innovation accessible to anyone.
“Wherever you live in New York, Tombouctou or Liège, technology can solve a lot of issues and can improve our lives. Learning to master it is my passion. A way to have a positive impact on society.” Jeremy is also the founder of Plunch.net (‘Google for Energy’. Price setting & marketing automation tool).
Founding Date: 2016-01-01
Industry: Consulting
Number Of Employees: 1-10
Headquarters: Liège, Belgium
Linkedin: https://www.linkedin.com/in/jeremycorman/
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