What Makes Your Brand Memorable?

Do you know what makes a brand unforgettable? There are many answers to this question, and those answers may depend not only on your brand but the way it’s positioned in the marketplace. The fact is, some brands are more easily remembered by consumers while others are easily forgotten.

Factors Influencing Your Brand’s Memorability

Here’s a closer look at some of the factors that influence your brand’s memorability:

1. Your brand starts with its name. How memorable is yours? A brand name is often the first thing that comes to mind when people think of your company, so your name should be succinct, powerful, and memorable. Just as important as your brand’s logo. Because humans are visual by nature, a compelling logo can stick in the memory longer than a name. A compelling logo should indicate what your brand is about and what you stand for, and be simple and clear. Too much detail can be distracting, as can using too many colors.

2. The colors used in your logo should be chosen with care, as they are often part of what makes your brand noticeable. Different colors produce different reactions. For example, a warm color such as red tends to be attention-getting and may be associated with energy and heat. People tend to associate grassy green with nature and the environment — while a darker, grayer green is often linked to money and financial matters.

3. In addition to your name and logo, a catchy tagline or slogan can make your brand more memorable. Finally, your company’s unique selling point (USP) can also help your brand stand out to customers in a saturated market. In short, your USP refers to what makes your company different than similar ones, and should encourage potential customers to choose your company over the competition. Make sure that you know and communicate your brand’s USP to improve memorability and attract customers.

Reasons Why Your Brand Is Forgettable & How to Make It Memorable?

This infographic was created by Golden Rule Signs, a provider of LED marquee signs

Final Thoughts

Keep in mind, creating a memorable brand doesn’t happen overnight. Take the time to determine how you can make your brand unforgettable, considering the factors that will impact customers. The time you spend could help you attract and retain customers for years to come. The accompanying resource describes more about how to make a forgettable brand more memorable.