Creating a unique brand voice can help you stand out from your competitor’s brand, understand your customers better, and grow a business that’s known for more than just its products or services.  What is the tone of voice? Are you suffering from stagnating or falling revenue? Are ...

Promotions are essential for any business. Different channels of promotions need different budgets. Marketing through custom-printed pens is counted among the most effective and cheapest promotions. Pens are used often and cost-effective to boost brand awareness, build customer recognition, ...

New York City is one of the most influential cities in the world, and it's not just because of its size. Its culture and history are so strong that it has become a symbol for America itself. Having said that, the NYC market is fiercely-competitive; therefore, building brand identity is ...

With more and more people spending time online, many businesses take advantage of video production for their marketing strategy. They invest in creating quality videos or even hiring video production companies to ensure the effectiveness of their content. If you want to find out more ...

Your brand is your business’s most valuable asset. And like any other business asset, your brand needs a review from time to time. But how do you know when to change your business image? Too often the red flags get lost in the hustle and bustle of work insanity. And even when you notice ...

Do you know what makes a brand unforgettable? There are many answers to this question, and those answers may depend not only on your brand but the way it’s positioned in the marketplace. The fact is, some brands are more easily remembered by consumers while others are easily forgotten. ...

Have you been scratching your head to streamline your business value? Well, if yes then remember that identifying and applying the right business model can provide a holistic framework to your business. No matter whether you are leading a small or a big startup, you need a business model ...

What’s difficult with developing a new product or service isn’t coming up with a great idea, but putting the idea into action. Entrepreneurs should be taking the right steps to turn their dreams about the next best product or service into a tangible and valuable reality. From being a concept ...

As per the study of a market research firm called Yankelovich, an average consumer on the internet and other forms of media can view a minimum of 3000 to up to 20.000 marketing messages every day. Even 3000 views per day is a great number for any brand to create a difference. As a matter of ...